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Navigating Horizon Europe doesn’t have to feel overwhelming
Balancing your research with the demands of Horizon Europe applications can feel like an impossible task. Tight deadlines, complex requirements, and fierce competition often leave researchers unsure of where to start.
If you feel stuck, rushed, or unsure about how all the pieces should come together, you’re not alone. And you don’t need to figure it out on your own.
Who I am
I’m Serena Cogoni. I’ve been working for over 20 years across different Framework Programmes — from FP6 to Horizon Europe — and I’ve supported more than 300 health researchers and research teams in developing, structuring, and refining their proposals.
What I have learned over the years is that most proposals don’t fail because of weak science, but because good ideas struggle to take shape under pressure, uncertainty, and lack of support.
This is where my work begins.
How I work
My role is not to “fix” your proposal or take writing off your hands.
I work alongside you to help you:
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clarify your project logic
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make sense of the call requirements without overwhelm
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structure your work in a way that is realistic and sustainable
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regain confidence in your own decisions as a researcher or support professional
I believe that effective proposal writing grows out of clear thinking and a process you can actually manage alongside your research — not from last-minute pressure or generic templates.
Why work with me?
20+ years of experience
I have been working exclusively with EU Framework Programmes, from FP6 to Horizon Europe, with a strong focus on health research, beyond proposal writing alone.
Field-specific experience
I have supported hundreds of health researchers and institutions, and I am familiar with the recurring patterns that characterise Horizon Europe proposals in this field.
A focus on thinking
Proposal writing is rarely just a writing problem. I support you in clarifying ideas and understanding what really matters for evaluators, so each section is built on clarity and coherence — not on filling pages.
My coaching programme
If you are looking for structured, supportive guidance — without pressure or unnecessary complexity — you can explore my coaching programme and see whether it’s the right fit for where you are now.
My key values and promises
Clarity
“I feel like I’m drowning in paperwork and still don’t know if I’m doing it right.”
Feeling lost in the Horizon Europe application process, unsure of what really matters and where to focus your energy?
Through a clear and structured roadmap, I guide you step by step so you always know what to write next, why you are writing it, and how each part of your proposal fits into the bigger picture.
Support
“I don’t have anyone to ask for help when I get stuck.”
Tired of doing everything on your own?
I offer structured support and personalized feedback throughout the process—so you have a reliable point of reference when decisions matter, without losing ownership of your work.
Structure
“There’s so much information—how do I know what to tackle first?”
Struggling to prioritise and stay organised?
My C.R.I.S.P. approach helps you define clear priorities, structure your work over time, and make decisions early—so your proposal progresses strategically instead of reactively.
Time (and stress) management
“I’m always working on it, but never feel ahead.”
Are you loosing sleep on your application, as it is consuming all your time and energies?
By clarifying priorities and decision points early, I help you avoid last-minute overload and work with focus instead of panic.
Confidence
“What if my proposal isn’t good enough to even be considered?”
Doubting your ability to compete with experienced applicants?
I help you understand whether your proposal is solid, and what to improve—so you can move forward with confidence, not guesswork.